How To Use The Google Keyword Planner For Effective Keyword Research?

The Google Keyword Planner is an efficient tool that helps you build strong keyword lists. In this article, you will be guided step by step on how to use the Google Keyword Planner for effective keyword research. Let’s get started!

Step 1: Accessing the Google Keyword Planner

Since Google Keyword Planner is a free tool, it can be accessed by anyone. So, the first step in using this tool is to access it. Make sure that you have a Google Ads account; only then you will be able to use the Keyword Planner. Setting an account on Google Ads is a matter of a few seconds. All you need is to enter some basic information about yourself as well as your business. Once you have created an account on Google Ads, you need to log in to it. At the top of the page you will see a wrench icon. Click on this icon and then select “Keyword Planner.” When you click on the keyword planner, two different tools will appear- “Get search volume and forecasts” and “Discover New Keywords”.  With these tools you can easily generate many potential keywords.

Step 2: Choose a tool

The next essential step is choosing your tool. Inside the Google Keyword Planner there are two main tools. You can use any one of them for your SEO campaigns to generate a massive list of keywords.

  1. i) Get search volume and forecasts

This is a useful tool, but it will help you only when you already have a massive list of keywords and you just need to check the search volume for those words. Using this tool, you will not be able to create new keyword ideas. If you want to use it, you can simply copy and paste your keywords into the search bar and click on “Get started.” The Keywords results page will then appear. The data you get will be only on the keywords that you entered. Google then predicts how many impressions and clicks you will get from those particular keywords.

  1. ii) Discover New Keywords

This tool is different from the one discussed earlier. It is helpful for you in finding new keywords. There is a field where you can enter words that are closely related to your business. You have two different options: The first is simply entering words or phrases that best describe your business. This enables you to reach out to Google’s internal database of keywords for various industries.

Tip# You can add more than one keyword at a time simply by adding a comma between the words. “‘’Press the “enter” button when you are done.

Secondly, you can simply start with a website. Instead of adding keywords in the toolbar, you can enter the website details. When done hit the “Get Results” button and you will see the Keywords Results Page.

Step 3: Filter and Sort your Results

Once you have a massive list of keywords, you will then need to filter the list down to a smaller list of keywords. The tools that we discussed above will take you to the “Keywords Results Page.” You will see four targeting options at the top of this page: Search networks, Data range, Language and Locations.

Search networks

Here, you will see two different options. You can opt for either Google or Google and their search partners. The first option “Google” is most recommended.

Data range

It is usually fine to leave this as the default “12 months.”


This would be the language of the keywords you’d like to see information on. You may change the language depending on your needs.


The location would be of the countries that you are marketing to.

On the Keywords Result Page you will also see another important feature that is “Add Filter.” This feature provides you with many filtering options:

  1. i) Keyword Text

This option is helpful when you want some certain keywords, not all of them. The tool shows you the desired keyword in all the words displayed.

  1. ii) Monthly Searches


This is useful for removing keywords with a high search traffic (since these terms tend to be really competitive). You can also choose to exclude keywords with a low search volume.

iii) Competition

There is also an option where the Google Keyword Planner can only show you the keywords with High, Medium or Low Competition.

Step 4: Analyze the Keyword Ideas Section

In step 3, you filtered the results down to keywords that are most appropriate or suitable for your business. In the “Keywords Ideas” section, you will see different terms that you now need to analyze. The terms in this section include:

  1. i) Keyword (by relevance)

This is a list of keywords Google believes to be the most related to the keyword or URL you entered.

  1. ii) Avg. monthly searches

This shows the average monthly searches for a particular keyword.

iii) Competition

The term “competition” in the Google Keyword Planner has no relevance to SEO. Instead, “competition” refers to the amount of advertisers bidding on a particular keyword. However, it is helpful in determining if a particular keyword has any commercial intent.

  1. iv) Top of Page Bid

This is also a very useful way to size the monetization potential of keywords. The greater the bid, the more valuable the traffic is likely to be.

Step 5: Choose a Keyword

Once you know how to use all the features, options and tools within the Google Keyword Planner, you need to go for the last step that is finding the perfect keywords. This will enable you to optimize the content of your site. Choosing a keyword can sometimes get a little tricky. People believe it to be an art.

Following these five steps will help you use The Google Keyword Planner for effective keyword research.

Points to remember about the Google Keyword Planner

Besides the steps, you also need to remember some points about the Google Keyword Planner. The Google Keyword Planner is a cool option that is very helpful for you. However, it has its own flaws. One of the major flaws is that the Google Keyword Planner will only provide you with keyword ideas that are very closely related to what you entered in the search bar. You will get only the close variations for a word. This is the thing about it that you need to remember. Secondly, since so many people use this tool mainly because it is available for free and it is easy to use, you will get the same keywords for a word as everyone else. For example, if you enter a word in the search bar and your friend enters the same word, both of you will get the same list of keywords.


Google Keyword Planner is used by people all over the world. The “Average Monthly Search Volume” measure from Google Keyword Planner is by far the most popular. This important data point is used in everything from basic ad campaign keyword selection to complicated traffic prediction curves. To organize terms by visitor volume, Google Keyword Planner uses “buckets.” When a term returns a traffic volume of 201,000, it’s not because it was visited that many times, or even because it was particularly close to the figure 201,000, but rather because it was closer to 201,000 than the next largest bucket of 246,000. The next lower bucket is 165,000, which leaves us with a lovely 80,000-searches-per-month buffer — inside which a keyword may fall and yet be classified as 201,000 by Keyword Planner.


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